Digital Marketing + Generative AI

Join the program and get the opportunity to learn under the guidance of industry experts in Digital Marketing integrated with Generative AI tools and automation.

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Course Duration
3/6 Month

Certificate
Yes

Live Project
Yes

Training Mode
Online / Offline

Digital Marketing + Gen AI Overview

Digital Marketing combined with Generative AI is the future of business growth. From content creation to ad optimization, AI is transforming how brands scale online.

In this course, you will learn how to:
  • Run high-performing digital marketing campaigns
  • Use AI tools to automate content and ads
  • Generate leads and scale businesses online
  • Build data-driven marketing strategies
This course is designed for students, freelancers, entrepreneurs, and professionals who want to grow in the digital space.

Here’s what you can expect:

  • Hands-on campaign execution
  • AI-powered marketing tools training
  • Real-world case studies
  • Live projects & portfolio building

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    Explore Modules of this course

    Build a strong foundation in digital marketing concepts.
    Topics Covered:
    ● Introduction to Digital Marketing
    ● Marketing Funnel & Customer Journey
    ● Types of Digital Marketing
    ● Market Research & Competitor Analysis
    ● Branding & Positioning

    Learn how to rank websites on Google organically.
    Topics Covered:
    ● Keyword Research
    ● On-Page SEO
    ● Off-Page SEO (Backlinks)
    ● Technical SEO (Sitemap, Robots.txt)
    ● Local SEO (Google My Business)
    ● SEO Tools (Search Console, Analytics)

    Grow brands on social platforms.
    Topics Covered:
    ● Platforms: Instagram, Facebook, LinkedIn
    ● Content Strategy & Planning
    ● Hashtags & Engagement Strategy
    ● Influencer Marketing
    ● Social Media Analytics

    Run paid campaigns for lead generation and sales.
    Topics Covered:
    ● Meta Ads (Facebook & Instagram Ads)
    ● Google Ads (Search, Display)
    ● Campaign Structure & Budgeting
    ● Audience Targeting (Tier 1, Tier 2 strategy 😉)
    ● Conversion Tracking & Pixel Setup
    ● Ad Optimization & Scaling

    Create content that converts. Topics Covered: ● Content Strategy ● Blog Writing ● Ad Copywriting ● Email Marketing ● Landing Page Content

    Use AI tools to automate and scale marketing.
    Topics Covered:
    ● Introduction to Generative AI
    ● AI Content Creation (Blogs, Ads, Captions)
    ● AI Tools:
    ○ ChatGPT
    ○ Canva AI
    ○ Copy.ai / Jasper
    ● AI for SEO & Keyword Research
    ● AI for Ad Creatives & Scripts
    ● Prompt Engineering for Marketing

    Track performance and automate workflows.
    Topics Covered:
    ● Google Analytics
    ● Conversion Tracking
    ● Marketing Automation Tools
    ● CRM Basics
    ● Lead Funnel Automation
    ● Performance Analysis & Reporting

    Apply your skills by working on real business campaigns.
    Projects Included:
    ● SEO Project (Website Ranking)
    ● Meta Ads Lead Generation Campaign
    What You Will Do:
    ● Perform keyword research & SEO optimization
    ● Create social media content strategy
    ● Run paid ads campaigns
    ● Generate leads and track conversions
    ● Use AI tools for content and ads
    ● Analyze campaign performance
    Outcome:
    ● Real campaign experience
    ● Portfolio-ready projects
    ● Industry-ready digital marketing skills
    ________________________________________
    Other Highlights
    ● Resume Building
    ● Freelancing Guidance
    ● Mock Interviews
    ● Placement Assistance
    ● Internship Opportunities

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